Understanding the Difference Between an MBA and MS in Marketing Analytics

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Earning a master’s level business degree, whether it’s a Master of Business Administration or a Master of Science, is certain to boost your career, regardless of which path you take. However, taking into consideration both the financial investment and time commitment a master’s program requires, it is important to do your research and find a program that is the best fit for your personal and professional goals. While an MBA from an accredited business institution is a desirable program and highly recognized by major corporations, when exploring a Master’s in Marketing Analytics, you will find an opportunity to obtain a deeper understanding of marketing analytics and still benefit from favorable outcomes and resources that traditionally result from participation in an MBA program.

Introduction to marketing analytics

Marketing analytics is an accelerating field that empowers companies to evaluate marketing strategies. Businesses are collecting more information than ever before with the growth of big data, but are often not equipped to gather the most relevant data, in addition to providing a comprehensive analysis that produces viable conclusions. Marketing analytics professionals are able to correctly identify and leverage big data through detailed research and analysis to inform top executives on effective and favorable solutions.

Given the vast nature of available data, marketing analytics professionals can evaluate marketing agendas in real-time and determine not only which areas are in need of improvement, but how and when to execute positive solutions. Marketing analytics professionals also evaluate customer behaviors, allowing companies to anticipate clients’ interests before they even inquire about a company’s products and services. Marketing analytics informs us of consumer interests and patterns so consumer engagement can be maximized by improving the customer experience. Marketing analytics professionals have the ability to step away from their analytical seat and shift gears to a consultancy role by providing clear, high-level data and recommendations on how this information will build company revenue.   

There is currently a demand for marketing analytics professionals. The most recent 2018 CMO Survey revealed that companies continue to increase spending on marketing. When executives were surveyed on the most important thing driving future organic growth, 35.3 percent said that having the right talent was most important. With that said, one of the most critical aspects in recruiting the best talent is making sure they have the most relevant and useful education.  

What the Drucker School of Management offers

The Drucker School of Management is invested in the success of its students and aims for graduates to possess all the necessary skills for success. Drucker offers both a Master of Business Administration (MBA) and Master of Science in Marketing Analytics (MSMKT).

The Drucker MBA program promises to set students apart from the crowd by training them to be effective leaders. The Drucker MBA is offered either full-time or part-time, encouraging students to take advantage of classes available on nights and weekends for additional flexibility. As an MBA student, you are able to choose an area of concentration: Strategy, Marketing, Global Management, Supply Chain Management, Finance, Leadership, or Information Technology Management.  

The MS in Marketing Analytics program at Drucker prepares students to strengthen marketing strategies through the use of big data. The program is designed for either working professionals or recent college graduates, either on a full-time or part-time basis. Additionally, with the program being fully offered online in both synchronous and asynchronous formats, students can have the flexibility to work at a pace that works for them and maintain appropriate life balance.

Is an MBA or a Master’s in Marketing Analytics right for you?

Pursuing a master’s degree is a significant investment, so it is important that you choose the program that best fits your professional interests and career goals. When determining whether to enter an MBA or MS in Marketing Analytics program, it is helpful to take into consideration two general areas: program characteristics and job outlook.

Outlined below is an overview of the program characteristics for the Drucker MBA and MS in Marketing Analytics programs. This information displayed represents the criteria that is typically most relevant for prospective students to consider when evaluating a master’s program. While reviewing this information, prioritize the aspects that are most important to you and weigh your pros and cons before making a final decision. Whether you are just beginning your research, or already know what you are looking for, the outline is organized to initiate your path toward making a decision.

Master of Business Administration vs. Master of Science in Marketing Analytics

Program Characteristics

Program Characteristics MBA MSMKT

Program flexibility

Full-time or part-time option with classes offered on nights and weekends

Full-time or part-time option with courses offered online

Admission requirements

GPA: N/A
GMAT/GRE: Yes

GPA: 3.0
GMAT/GRE: Optional

Accreditation

AACSB

AACSB

Program length

Full-time: 2 years
Part-time: 2.5 to 3 years

Full-time: 1 to 1.5 years
Part-time: 1.5 to 3 years

Total units

60

32

Cost per unit

$1,940

$1,900

Total tuition cost

$116,400

$62,080

Curriculum highlights

Economics of Strategy
Organizational Behavior
Leadership Practicum

Introduction to Marketing Management
Business Analytics: Quantitative Methods
Digital Marketing

Who should apply

Working professionals and recent graduates

Working professionals and recent graduates

Student-to-faculty ratio

11:1

12:1

The MBA and MS in Marketing Analytics programs simultaneously offer practice-based learning opportunities that are supported by guest speakers, informational interviews, executive shadowing, and internships. The MS in Marketing Analytics specifically features an applied project that addresses issues related to real organizational interests. Consistently, the Drucker School of Management offers a personalized academic experience, and aims to connect your career goals with your course of study, with the help of hands-on training through centers, labs, and institutes.         

Entering a graduate program is an investment toward your future. Tuition costs, time spent away from your family, and stress from coursework and exams are all examples of things you are required to contribute in this investment opportunity, which is why it is so important make sure you are going to get a big return once you complete the program. One way to do this is by analyzing the job market you will enter upon graduation. Below, we provided an analysis of common careers for either MBA or MS in Marketing Analytics graduates. This information was collected by researching various recruitment and compensation platforms, and while not guaranteed, will hopefully provide some perspective on how you could benefit from one of these graduate programs.

Master of Business Administration vs. Master of Science in Marketing Analytics

MBA Job Outlook

Role Average Annual Salary Jobs Posted Top Citing Hiring

Management Analyst

$59,302

1,975

Washington, DC
Arlington, VA
New York, NY

Operations Research Analyst

$68,571

14,899

New York, NY
Washington, DC
San Francisco, CA

Strategy Consultant

$102,099

33,816

New York, NY
Chicago, IL
Atlanta, GA

Business Operations Manager

$74,108

311,530

New York, NY
Chicago, IL
Houston, TX

Director of Operations

$107,831

122,664

New York, NY
Chicago, IL
Boston, MA

Vice President of Operations

$136,961

13,906

New York, NY
Chicago, IL
Boston, MA

Chief Executive Officer

$177,800

9,631

New York, NY
McLean, VA
Richmond, VA

MSMKT Job Outlook

Role Average Annual Salary Jobs Posted Top Cities Hiring

Market Research Analyst

$60,429

10,832

New York, NY
Chicago, IL
San Francisco, CA

Sales Operations Analyst

$61,059

9,156

New York, NY
San Francisco, CA
Chicago, IL

Digital Marketing Analyst

$67,230

4,825

New York, NY
Chicago, IL
San Francisco, CA

Marketing Analytics Manager

$110,232

19,711

New York, NY
San Francisco, CA
Chicago, IL

Director of Marketing Analytics

$144,754

9,025

New York, NY
San Francisco, CA
Chicago, IL

Vice President of Marketing Analytics

$164,998

1,257

New York, NY
Chicago, IL
San Francisco, CA

Chief Marketing Officer

$189,521

603

New York, NY
San Francisco, CA
Chicago, IL

If you’re interested in pursuing a graduate-level degree that leads to a successful career, the distinguished Drucker School of Management provides the opportunity to engage in market-specific curriculum with internationally renowned professors. Whether you are interested in an MBA or a Master’s in Marketing Analytics, you will leave Drucker with the leadership skills to make positive changes in businesses worldwide.

Sources:
Average annual salaries as of May 2018 from Glassdoor.com.
Number of Jobs posted as of May 2018 from Indeed.com.