Master’s in Marketing Analytics Online

At CGU’s Drucker School of Management

At the Drucker School of Management, you will be trained to think rigorously and ethically about complex issues in business and management, to make sound strategic decisions, and to lead professional teams toward common goals. The Master’s in Marketing Analytics Online is leading the charge in online learning with the flexibility to reach a diverse range of students across the country and the globe.

Program Highlights:

  • Practical training tailored to recent college graduates and career changers who wish to develop their careers in marketing.
  • Exposure to core marketing and business concepts and engagement with their real-world implications.
  • Development of technical data analysis skills to measure the impact of marketing strategies in real time.
  • Incorporation of best practices for gathering consumer insights and reaching target audiences.

Who Should Apply

  • Recent college graduates with an interest in marketing analytics.
  • Working professionals who want to transition their careers into the fields of business and marketing.
  • Leaders, innovators, and boundary-pushers who are prepared to meet the demands of graduate school while keeping their jobs.
  • Aspiring business analysts and marketing managers who wish to benefit from Drucker’s esteemed faculty in an intimate online setting.

At a Glance

Early Decision Application Deadline
March 3, 2019
Priority Decision Application Deadline
April 5, 2019
Final Application Deadline
May 1, 2019
Summer Courses Begin
May 20, 2019
Units
32
Recommended Schedule
8 units (2 classes) per semester

Program Goals

  • Gain a cross-functional, 360-degree perspective on the field of marketing analytics.
  • Develop leadership and organizational skills to prepare for a career in management.
  • Learn essential tools of digital marketing and social media optimization.
  • Build practical expertise in devising and implementing successful marketing strategies.
  • Master fundamentals of business analytics to better understand and direct consumer behavior.
  • Graduate with an understanding of the latest trends in marketing as well as practical knowledge that can be applied to meet marketplace demand.

What You’ll Learn

marketing strategy

The development and implementation of effective marketing strategies

Learn methods for recognizing trends and gleaning consumer insights through practical instruction and real-world scenarios.

Digital marketing and social media practices

Digital marketing and social media practices

Develop expertise in digital marketing and social media practices, incorporating knowledge of consumers, market, social platforms, and cutting-edge digital tools.

Multidisciplinary management skills

Multidisciplinary management skills

Refine managerial skills through conceptual and practical study, incorporating academic research and case studies to understand topics including differentiation, positioning, segmentation, and brand loyalty.

Fundamentals of business analytics

Fundamentals of business analytics

Learn statistical methods for analyzing data, forecasting consumer behavior, and measuring the impact of marketing strategies.

Marketing research and strategic decision making

Marketing research and strategic decision making

Explore methodologies for collecting accurate and valid information about the marketing environment, competitor data, and customer habits, and learn to apply results to support managerial decisions.

Real-world marketing trends and industry needs

Gain familiarity with the latest trends in marketing analytics and examine specific needs of industries and employers in regards to the implementation of marketing strategy.

Jenny Darroch, PhD

Jenny Darroch, PhD

  • Henry Y. Hwang Dean, Drucker School of Management

About

Dean Darroch’s research and teaching interests sit at the marketing and innovation interface. In this capacity, she has examined macroeconomic policy that fosters innovation; behaviors and practices within organizations that lead to more innovative outcomes; and the definition of innovation itself.

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Michael Kamins, PhD

Michael Kamins, PhD

  • Visiting Professor of Marketing

About

Professor Kamins has consulted for numerous firms including AT&T, Canon, Hilton, MGM and Sony Tristar over the course of his long career in marketing and marketing research. As an academic, he has published over 30 articles in journals that include International Business Review, Marketing Science Institute Working Paper, and Journal of Marketing, focusing on subjects such as consumer behavior and the impacts of advertising.

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About the Peter F. Drucker and Masatoshi Ito Graduate School of Management

The Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University is named after Peter F. Drucker, considered to be the father of modern management. An Austrian-born immigrant, Drucker’s management philosophy—reflected throughout the entire curriculum—is ethical, globally-minded, and socially conscious. It was designed from the ground-up to empower all people within an organization to make a difference.

Now, the Drucker School of Management is ensuring access for everyone—in particular working professionals and recent college graduates—through the new, specialized Master’s in Marketing Analytics online degree program. This program will pair the flexibility of anytime, anywhere access with the academic excellence for which CGU and Drucker are known.

Explore MS in Marketing Analytics

Curriculum

Curriculum

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cost and aid

Cost & Aid

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How to Apply

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