Master’s in Marketing Analytics Online

At CGU’s Drucker School of Management

Thank you for your interest in Claremont Graduate University. We are no longer accepting applications for the fully online MS in Marketing Analytics program. CGU offers a range of other marketing-focused degree options. Whatever your experience level or career aspirations, we have a program for you.

On Campus Degree Options

Our on-campus marketing programs are offered through the Drucker School of Management.

Programs at the Drucker School:

  • Provide a hands-on learning environment with small, diverse classes and a 10:1 student–faculty ratio
  • Are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the highest standard for business education.
  • Are geared towards working professionals, with options to complete full or part time
  • Give you access to the Drucker Career Strategy Office, which can help you develop a personal professional plan even before you arrive on campus

MS in Marketing Analytics (on campus)

32 unit program (2 semesters full-time; 4 semesters part-time)

  • Pairs valuable training in business analytics and marketing management
  • Learn to implement rigorous marketing practices and analytic techniques and create reports and presentations that make you stand out as an analytics professional.
  • Career options include: social media analyst, market researcher, demand forecaster, sales planning optimization specialist, pricing analyst, or retail analyst

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MA in Management with a concentration in marketing

32 unit program (2 semesters full-time; 4 semesters part-time)

  • Focuses more on the management side of marketing
  • Valuable for students with backgrounds in the liberal arts
  • Return in 2-5 years and get your MBA in less time and at less cost
  • Career options include: marketing coordinator, social media coordinator, account representative, or content marketing assistant

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MBA with a concentration in marketing

48 unit program (2 years full-time; 2.5-3.5 years part-time)

  • Study modules in people & strategy, analysis & decision-making, a marketing concentration, and the Drucker Signature Platform, a powerful set of courses based on key management and leadership principles of Peter Drucker
  • Participate in professional and leadership practicums that examine industries, organizations, and jobs
  • Experience global immersion courses that travel to a country for an intensive week of business and alumni meetings, onsite corporate visits, and cultural activities
  • Career options include: product manager, marketing manager, media planner, or research manager

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Online Degree Options

If online learning is best for you, we are accepting applications for two online master’s degrees that share a focus on management and analytics. Our online programs are taught by the same renowned faculty that teach on campus.

MS in Information Systems & Technology

  • Learn the fundamentals of IT leadership
  • Study data analytics and information visualization so you can translate organizational data into visual stories that drive decision making
  • Learn design thinking and creative problem solving that allow you to implement successful design thinking strategies in today’s competitive business environment.
  • Background in information systems, technology, or computing not required

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MS in Evaluation & Applied Research

  • Builds universally relevant evaluation and research expertise
  • Learn the latest research and data analysis tools
  • Develop ethical standards that include an understanding of stakeholders, data privacy, and contextual factors that impact research
  • Work on real-world examples and learn to plan, deliver, and manage an evaluation or applied research study

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Request Information

Learn more about Claremont Graduate University's online master's programs. Fill out our form to download a brochure and schedule a consultation with an admissions representative.