Master's in Marketing Analytics Online

Curriculum

Course Schedule

(based on part-time schedule of 2 courses per semester)

Semester 1

  • Introduction to Marketing Management
  • Business Analytics 1 – Quantitative Methods

Semester 2

  • Business Analytics 2
  • Marketing Research

Semester 3

  • Business Analytics 3
  • Customer Experience Management
  • Consumer Behavior

Semester 4

  • Digital Marketing
  • Social Media
  • Marketing Strategy/Management

Featured Courses


Introduction to Marketing Management
MGT 321

An overview of the foundations of marketing discipline, this course provides both a conceptual framework and practical tools. Using case studies, academic articles, and relevant videos, the course covers strategic marketing topics including differentiation, positioning, segmentation, and brand loyalty.

Business Analytics 1 – Quantitative Methods
MGT 306

This course provides an introduction to statistical methods useful for analyzing data, with specific application to problems in business and economics. The knowledge and skills gained in this course will enable students to appropriately apply statistical analyses to managerial problems.

Digital Marketing

This course examines how to develop and implement a digital marketing strategy through the lens of today’s marketing revolution, including how to gain consumer insights, reach consumers, and measure the impact of a marketing strategy in real time.