Master's in Marketing Analytics Online

Outcomes

The online Master of Science in Marketing Analytics will be the first online degree offered at The Peter F. Drucker and Masatoshi Ito Graduate School of Management, which focuses on instilling management skills that prepare students for remarkable careers which make a difference in the world. At the Drucker School of Management, students are trained to think rigorously and ethically about complex issues in business and management, to make sound strategic decisions, and to lead others to achieve common purposes.

In the online MSMKT, students will master methods for the development and implementation of marketing strategies, including how to glean consumer insights, reach consumers, and use data to measure the impact of a marketing strategy in real time. CGU graduates enter the workplace with a core set of multidisciplinary management skills, including strategic decision-making, organizational development, market and data analysis, and self-management.

In a report published in May 2011, analysts at McKinsey & Co. predicted that the US would soon face a shortage of 140,000 to 190,000 people with deep analytical skills, as well as 1.5 million managers and analysts to analyze big data and make decisions on their findings. (Waters, J. Training Next-Gen Big Data Superheroes, Campus Technology, February 2013).

“Big Data” has been getting bigger, as more schools and businesses help build this burgeoning field. Their goal is to produce graduates who can fill the growing number of analytics-related positions—set to increase to 25 percent by 2018 in the U.S. alone, according to the U.S. Department of Labor (Biz Ed, 2014). Employment of market research analysts is projected to grow 23 percent from 2016 to 2026, much faster than the average for all occupations*.

*https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-6